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Introduction to Esther Memba a digital marketing consultant

I help businesses and marketers unlock more leads, more sales, and less stress through digital advertising strategy. With over 5 years of experience running Google, Facebook, Instagram & LinkedIn ads, I’ve trained teams, grown brands, and simplified what often feels overwhelming.

Let's talk strategy

white background in Esther Memba website

How I help you to grow

Digital Advertising Strategy

I help you plan profitable ad campaigns that align with your goals, audience, and sales journey

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Lead Nurturing

I design follow-up systems that nurture prospects through email, SMS, or direct messaging so your pipeline stays warm, and your sales keep coming through.

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Paid Ads Management

I manage and optimize paid advertising campaigns across Meta, Google and LinkedIn, focused entirely on results

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Done-With-You Ads Coaching

I’ll guide you through creating, launching, and optimizing ad campaigns that generate real results and AI powered strategies.

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Caroline M.,
Real Estate Consultant

"Before working with Esther, we were boosting posts and hoping for the best. She came in, cleaned up our entire ad strategy, and within weeks, we started getting actual leads, It felt like someone finally understood what we were trying to do."

6+

years in digital advertising

$20K

ad spend managed

43%

average improvement in ROAS

20+

marketers trained on AI and advertising Strategies.

Case Study

The Challenge:
This luxury ecommerce beauty brand was spending a lot of money on advertising but seeing very little return.

See how I fixed it

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Latest Articles

Check back soon

Once posts are published, you’ll see them here.

BEGINNER?

Schedule a free 30-minute chat and map out your digital advertising path.

Let's talk strategy

Sphere on Spiral Stairs

Contact Me

You have a goal. I’ll help you build the map to reach it.
Let’s create something great together.

Just imagine ChatGPT dropping a 2025 Wrapped…
“Top human you traumatized with overthinking: YOU.”
Honestly? I’d believe it. 😂

Just imagine ChatGPT dropping a 2025 Wrapped…
“Top human you traumatized with overthinking: YOU.”
Honestly? I’d believe it. 😂

You know that moment when someone browses your product and disappears?
Yeah… Catalogue Ads go and bring them back 😂
It’s like having a full-time sales rep following your customers (nicely!) and helping them finish the purchase.
Run them. I promise you’ll see the difference.

You know that moment when someone browses your product and disappears?
Yeah… Catalogue Ads go and bring them back 😂
It’s like having a full-time sales rep following your customers (nicely!) and helping them finish the purchase.
Run them. I promise you’ll see the difference.

If your Digital Advertising Wrapped 2025 exposed you…
Just know we’re all in the same group chat 😭

We all aged 70 working years.
We all begged the algorithm to behave.
We all side–eyed AI at least twice a week.

So if this wrap feels personal, don’t worry, it’s a shared experience.
Grab your iced coffee and let’s debrief in the comments ☕

If your Digital Advertising Wrapped 2025 exposed you…
Just know we’re all in the same group chat 😭

We all aged 70 working years.
We all begged the algorithm to behave.
We all side–eyed AI at least twice a week.

So if this wrap feels personal, don’t worry, it’s a shared experience.
Grab your iced coffee and let’s debrief in the comments ☕

The Black November high is honestly a phenomenon worth studying.
Your revenue shot up, new clients came in strong, and the momentum was incredible.
But does the magic stop there?
Absolutely not. Now’s the perfect time to transform those new customers into loyal, returning ones and here’s how

The Black November high is honestly a phenomenon worth studying.
Your revenue shot up, new clients came in strong, and the momentum was incredible.
But does the magic stop there?
Absolutely not. Now’s the perfect time to transform those new customers into loyal, returning ones and here’s how

Sure, you can wake up and start running ads... but if you’re hoping for revenue and not just likes? You need a game plan first.
Join me this Saturday at 7:00PM EAT, I’ll spill exactly what to prep before you hit that “PUBLISH” button.

Sure, you can wake up and start running ads... but if you’re hoping for revenue and not just likes? You need a game plan first.
Join me this Saturday at 7:00PM EAT, I’ll spill exactly what to prep before you hit that “PUBLISH” button.

The small joys of running ads🤘🏾

#digitaladvertising

The small joys of running ads🤘🏾

#digitaladvertising

Ssssh… most people skip this trick.
But if you use it, it could take your marketing a thousand steps ahead.

It’s simple. It works. And no, it’s not some secret hack, it’s just one smart move most people overlook.

#digitalmarketer

Ssssh… most people skip this trick.
But if you use it, it could take your marketing a thousand steps ahead.

It’s simple. It works. And no, it’s not some secret hack, it’s just one smart move most people overlook.

#digitalmarketer

Yup, behind every polished reel is a mini chaos session.

Perfection? Overrated. Progress? Always. 🎬✨

#ContentCreationLife #BloopersAndWins

Yup, behind every polished reel is a mini chaos session.

Perfection? Overrated. Progress? Always. 🎬✨

#ContentCreationLife #BloopersAndWins

The real trick to running great ads?
Great ads aren’t born perfect. They’re built through smart experiments.
#digitalmarketing #digitalmarketingagency #digitalmarketer

The real trick to running great ads?
Great ads aren’t born perfect. They’re built through smart experiments.
#digitalmarketing #digitalmarketingagency #digitalmarketer

These numbers don’t lie and they’re shouting one thing:
You need to start getting real reviews from your customers. 🗣️

Social proof isn’t a “nice to have” anymore.
It’s the difference between someone trusting your ad… or scrolling right past. 🛑

Time to let your happy customers do the talking.

#SmartMarketingMoves

These numbers don’t lie and they’re shouting one thing:
You need to start getting real reviews from your customers. 🗣️

Social proof isn’t a “nice to have” anymore.
It’s the difference between someone trusting your ad… or scrolling right past. 🛑

Time to let your happy customers do the talking.

#SmartMarketingMoves

The number one secret to Facebook ads?
Getting your offer and ad creative right.
Because no matter how great your product is, if your ad doesn’t make someone stop scrolling… it won’t work.

So ask yourself, is your ad worth the scroll-stop?

If not, it might be time to tweak the message, visuals or offer.
#digitalmarketing #facebookadvertising

The number one secret to Facebook ads?
Getting your offer and ad creative right.
Because no matter how great your product is, if your ad doesn’t make someone stop scrolling… it won’t work.

So ask yourself, is your ad worth the scroll-stop?

If not, it might be time to tweak the message, visuals or offer.
#digitalmarketing #facebookadvertising

Can you relate?😆😆

Can you relate?😆😆

Sometimes you’re running search ads… and still not getting the results you hoped for. 🤷‍♀️

You know what? That’s okay.
Because search isn’t the only option.

There are other ad types that might suit your goals better — you just have to test and see what works. 🔍

#AdsThatConvert

Sometimes you’re running search ads… and still not getting the results you hoped for. 🤷‍♀️

You know what? That’s okay.
Because search isn’t the only option.

There are other ad types that might suit your goals better — you just have to test and see what works. 🔍

#AdsThatConvert

Oops! a tiny blooper at the end, but here’s the truth:

Without a great customer experience, your ads aren’t doing much. ⚠️

You can have the best copy, the perfect visuals, and all the right targeting…
But if what happens after the click isn’t smooth? It’s a waste. 💸

Fix the experience. Then run the ads. That’s how real growth happens.

#MarketingTruths

Oops! a tiny blooper at the end, but here’s the truth:

Without a great customer experience, your ads aren’t doing much. ⚠️

You can have the best copy, the perfect visuals, and all the right targeting…
But if what happens after the click isn’t smooth? It’s a waste. 💸

Fix the experience. Then run the ads. That’s how real growth happens.

#MarketingTruths

Your ads might flop... and that’s okay. 😅
Not every ad is a winner and it’s all part of the game.
The goal isn’t perfection, it’s progress.
Test. Learn. Adjust. Try again.

The more you try, the better you get.
Even the best ads started as “meh.”

#facts

Your ads might flop... and that’s okay. 😅
Not every ad is a winner and it’s all part of the game.
The goal isn’t perfection, it’s progress.
Test. Learn. Adjust. Try again.

The more you try, the better you get.
Even the best ads started as “meh.”

#facts

Part 2:
How to prepare for the interview and what to do after you get the job

Part 2:
How to prepare for the interview and what to do after you get the job

Part 1:
What to do before you apply for a remote digital marketing role.

Part 1:
What to do before you apply for a remote digital marketing role.

Okay fam, we’re just TWO hours away from going live and I can’t wait to see you there! 🤩
Grab your notebook, your fave drink, and let’s get into some juicy marketing gems.
7PM EAT , it’s about to be a whole masterclass💡

Okay fam, we’re just TWO hours away from going live and I can’t wait to see you there! 🤩
Grab your notebook, your fave drink, and let’s get into some juicy marketing gems.
7PM EAT , it’s about to be a whole masterclass💡

Last time we went live about landing a remote digital marketing job, my DMs *blew up* with one big question: **“Esther, how do I prepare for the interview?”** 😅

Now, I’m no HR guru (don’t worry, one’s coming soon 👀), but I *can* share what’s worked for me. Every role I’ve landed? I prepped *this* way.

Catch me this Saturday at 7:00PM EAT on IG Live. I’ll walk you through exactly how I got interview-ready. Bring your notes, bring your snacks. Let’s get you hired! 💼✨

Last time we went live about landing a remote digital marketing job, my DMs *blew up* with one big question: **“Esther, how do I prepare for the interview?”** 😅

Now, I’m no HR guru (don’t worry, one’s coming soon 👀), but I *can* share what’s worked for me. Every role I’ve landed? I prepped *this* way.

Catch me this Saturday at 7:00PM EAT on IG Live. I’ll walk you through exactly how I got interview-ready. Bring your notes, bring your snacks. Let’s get you hired! 💼✨

Hi, I’m Esther, and I do not like networking events. Am I alone here?

The anxiety, the fear, the confusion and as an introvert, I die. ☠️ But do I let these fears stop me? Ummm… HELL NO!

Every event, I set a simple goal: make 2 meaningful connections. That’s it. No pressure to “work the room” or collect 100 business cards. Just two solid connections.

I may seem confident when you meet me, but trust me, I’m trembling behind the scenes. 😭

This is your sign to attend that networking event. You got this! 💪✨

#NetworkingAnxiety #IntrovertProblems #MarketingLife

Hi, I’m Esther, and I do not like networking events. Am I alone here?

The anxiety, the fear, the confusion and as an introvert, I die. ☠️ But do I let these fears stop me? Ummm… HELL NO!

Every event, I set a simple goal: make 2 meaningful connections. That’s it. No pressure to “work the room” or collect 100 business cards. Just two solid connections.

I may seem confident when you meet me, but trust me, I’m trembling behind the scenes. 😭

This is your sign to attend that networking event. You got this! 💪✨

#NetworkingAnxiety #IntrovertProblems #MarketingLife

Just did a mini audit of my ads strategy and guess what pulled in more leads and sales than anything else?🥁

UGC.
Yep, real people, real content, real results.
Shocking? Eh… not really 😅

It works because people trust people. Not overly polished, salesy ads.
UGC feels honest, relatable, and low-key convincing in the best way.

Have you tried it in your ads yet? 👀 Let me know on the comment section below.

#adsthatwork #digitalmarketing

Just did a mini audit of my ads strategy and guess what pulled in more leads and sales than anything else?🥁

UGC.
Yep, real people, real content, real results.
Shocking? Eh… not really 😅

It works because people trust people. Not overly polished, salesy ads.
UGC feels honest, relatable, and low-key convincing in the best way.

Have you tried it in your ads yet? 👀 Let me know on the comment section below.

#adsthatwork #digitalmarketing

You ever open Ads Manager and just… stare? 😩
Because your ad decided to take a spontaneous trip across borders all weekend. 💸✈️
Tell me I’m not alone, what’s your funniest ad fail?

#digitalmarketingfails #digitaladvertisingtips

You ever open Ads Manager and just… stare? 😩
Because your ad decided to take a spontaneous trip across borders all weekend. 💸✈️
Tell me I’m not alone, what’s your funniest ad fail?

#digitalmarketingfails #digitaladvertisingtips

Well, well, well… I may thrive on dad jokes 😎 but let me get serious for a sec:
Don’t boost that post.
It’s pricey, it’s inefficient, and honestly? There’s a better way.
Use Ads Manager instead. Your wallet and your results will thank you. #MarketingTips #DoItRight

Well, well, well… I may thrive on dad jokes 😎 but let me get serious for a sec:
Don’t boost that post.
It’s pricey, it’s inefficient, and honestly? There’s a better way.
Use Ads Manager instead. Your wallet and your results will thank you. #MarketingTips #DoItRight

The truth is, Google Ads can feel like a jungle at first (a very technical, keyword-packed jungle), but you don’t have to figure it all out on your own.

DM me if you’re stuck or feeling overwhelmed, I’ll slide back with some gems 🫶
#digitalmarketing #googleadwords

The truth is, Google Ads can feel like a jungle at first (a very technical, keyword-packed jungle), but you don’t have to figure it all out on your own.

DM me if you’re stuck or feeling overwhelmed, I’ll slide back with some gems 🫶
#digitalmarketing #googleadwords

Yeay!
We did it!
#behindthescenes🎬

Yeay!
We did it!
#behindthescenes🎬

I lost the live recording😭😭😭😭
Buuuut I had a lovely session. Thank you so much for joining!

I lost the live recording😭😭😭😭
Buuuut I had a lovely session. Thank you so much for joining!

Can you guess, I am actually sweating🤣
#bts #behindthescenes🎬

Can you guess, I am actually sweating🤣
#bts #behindthescenes🎬

Pssst… in case no one told you — the first 3 seconds of your video ad? They make or break it. 😬
Yep, your scroll-stopping moment starts right there.
Wanna know why (and how to get it right)? Keep reading 👇

#digitalmarketingtipsandtricks

Pssst… in case no one told you — the first 3 seconds of your video ad? They make or break it. 😬
Yep, your scroll-stopping moment starts right there.
Wanna know why (and how to get it right)? Keep reading 👇

#digitalmarketingtipsandtricks

But hey, who’s counting? 😉 #TeamworkMakesTheDreamWork #BestiePower #ChatGPTDidItAll #ThanksForTheHelpBestie”

But hey, who’s counting? 😉 #TeamworkMakesTheDreamWork #BestiePower #ChatGPTDidItAll #ThanksForTheHelpBestie”

Thread ads are coming soon and YES ,I’m so here for it 💃🏾

Can’t wait to test, tweak, and spill the results.
Because if there’s one thing I love... it’s a fresh ad space with potential. 😏

Who’s excited? Or are you still side-eyeing the algorithm? 👇 Let’s talk.
#businessgrowth #marketingstrategy

Thread ads are coming soon and YES ,I’m so here for it 💃🏾

Can’t wait to test, tweak, and spill the results.
Because if there’s one thing I love... it’s a fresh ad space with potential. 😏

Who’s excited? Or are you still side-eyeing the algorithm? 👇 Let’s talk.
#businessgrowth #marketingstrategy

Hey hey! 👋
I’m Esther and I have been in the remote digital marketing game for 5 years now. It’s been a rollercoaster, but I wouldn’t trade it for anything.

This Saturday at 7PM EAT, I’m going LIVE on Instagram to spill the tea ☕ on how *you* can land a remote digital marketing job too. I’m talking tips, hacks, lessons learned and all the good stuff.

Set that reminder, bring your questions, and let’s make your remote work dreams a reality. See you there?

Hey hey! 👋
I’m Esther and I have been in the remote digital marketing game for 5 years now. It’s been a rollercoaster, but I wouldn’t trade it for anything.

This Saturday at 7PM EAT, I’m going LIVE on Instagram to spill the tea ☕ on how *you* can land a remote digital marketing job too. I’m talking tips, hacks, lessons learned and all the good stuff.

Set that reminder, bring your questions, and let’s make your remote work dreams a reality. See you there?

We’re going live in 2 hours and I’m honestly buzzing with excitement 💃
Whether you’re just starting out or stuck somewhere in the middle, I’ve got tips that’ll help you move forward.
Come as you are, just don’t forget your pen and notebook. We’re going IN at 7PM EAT!

We’re going live in 2 hours and I’m honestly buzzing with excitement 💃
Whether you’re just starting out or stuck somewhere in the middle, I’ve got tips that’ll help you move forward.
Come as you are, just don’t forget your pen and notebook. We’re going IN at 7PM EAT!

We’re going live in 2 hours and I’m honestly buzzing with excitement 💃
Whether you’re just starting out or stuck somewhere in the middle, I’ve got tips that’ll help you move forward.
Come as you are, just don’t forget your pen and notebook. We’re going IN at 7PM EAT!

We’re going live in 2 hours and I’m honestly buzzing with excitement 💃
Whether you’re just starting out or stuck somewhere in the middle, I’ve got tips that’ll help you move forward.
Come as you are, just don’t forget your pen and notebook. We’re going IN at 7PM EAT!

We’re going live in *just 2 hours* and I’m sooo excited to hang out with you! 🙌
Get your pen, notebook, and maybe a snack (because we’re diving deep!)
Can’t wait to see you at 7PM EAT!#yay

We’re going live in *just 2 hours* and I’m sooo excited to hang out with you! 🙌
Get your pen, notebook, and maybe a snack (because we’re diving deep!)
Can’t wait to see you at 7PM EAT!#yay

I have been dreaming about this moment for a very long time.
We are finally ready!

I have been dreaming about this moment for a very long time.
We are finally ready!

Hey marketers, don’t we all feel this to the core? 😩🙃

Clients wanting champagne results in a soda budget, it’s a struggle!

How do you handle this tough convo? Drop your insights below!
#MarketingStruggles #RealTalk #BudgetVsReality

Hey marketers, don’t we all feel this to the core? 😩🙃

Clients wanting champagne results in a soda budget, it’s a struggle!

How do you handle this tough convo? Drop your insights below!
#MarketingStruggles #RealTalk #BudgetVsReality

But I know I’m not the only one with a go-to lineup!
What are your favorite marketing podcasts? Drop your recs in the comments⬇️
#MarketingPodcast #AlwaysLearning #DigitalMarketing

But I know I’m not the only one with a go-to lineup!
What are your favorite marketing podcasts? Drop your recs in the comments⬇️
#MarketingPodcast #AlwaysLearning #DigitalMarketing

Yep, you heard that right. The little green owl? Gone. 💀

But wait… why?! 🤔

If you know, spill the tea in the comments! ☕️👇 #DuolingoIsDead #WhatHappened

Yep, you heard that right. The little green owl? Gone. 💀

But wait… why?! 🤔

If you know, spill the tea in the comments! ☕️👇 #DuolingoIsDead #WhatHappened

Psssst… we are setting the record straight tonight.
Link in bio to RSVP.
Which platform do you prefer running ads on?

Psssst… we are setting the record straight tonight.
Link in bio to RSVP.
Which platform do you prefer running ads on?

Your welcome💅🏿
#digitalmarketing #marketingstrategy #smallbusiness

Your welcome💅🏿
#digitalmarketing #marketingstrategy #smallbusiness

So, they said starting a business would be fun... 😂
Anyone else feel like they've been thrown into the deep end?
#smallbusiness #entrepreneuriallife #challenges

So, they said starting a business would be fun... 😂
Anyone else feel like they've been thrown into the deep end?
#smallbusiness #entrepreneuriallife #challenges

😂😂😂
Need I say more?

#digitalmarketingmeme

😂😂😂
Need I say more?

#digitalmarketingmeme

Shhh...I've got a secret for you!
Want to learn how to create ads that turn into sales or appointment booked?
DM me for a free consultation!
#marketingtips #advertising #secrets

Shhh...I've got a secret for you!
Want to learn how to create ads that turn into sales or appointment booked?
DM me for a free consultation!
#marketingtips #advertising #secrets

Get it?😂😂
Running ads can be extremely frustrating and draining esp if you aren’t sure about the best practices.
That’s why my 3 day master class will give you all the tips and hacks necessary to get your sales and leads sky rocketing.
#digitalmarketing

Get it?😂😂
Running ads can be extremely frustrating and draining esp if you aren’t sure about the best practices.
That’s why my 3 day master class will give you all the tips and hacks necessary to get your sales and leads sky rocketing.
#digitalmarketing

Don't underestimate the power of a follow-up! 👍
A quick check-in can go a long way in building customer loyalty and boosting referrals.
#marketingtips #customerretention #salesstrategy

Don't underestimate the power of a follow-up! 👍
A quick check-in can go a long way in building customer loyalty and boosting referrals.
#marketingtips #customerretention #salesstrategy

There's so much more to advertising than just boosting posts! Let's chat! Book a 15-minute strategy call and we'll figure out the best route for your business. 🗺️ #socialmedia #marketingstrategy #businesstips #spillthetea

There's so much more to advertising than just boosting posts! Let's chat! Book a 15-minute strategy call and we'll figure out the best route for your business. 🗺️ #socialmedia #marketingstrategy #businesstips #spillthetea

When creative block hits hard, sometimes you just need... a hammer! 🔨💡 Smashing through those ideas one swing at a time! 😂 #CreativeBlockBusted #MarketingMagic #IdeasOnTheRocks

When creative block hits hard, sometimes you just need... a hammer! 🔨💡 Smashing through those ideas one swing at a time! 😂 #CreativeBlockBusted #MarketingMagic #IdeasOnTheRocks

Just your average digital marketer, waiting for their next big idea💡.
Monday looks blue today😁
#creativity #marketinglife #inspiration

Just your average digital marketer, waiting for their next big idea💡.
Monday looks blue today😁
#creativity #marketinglife #inspiration

Tired of throwing money at boosting posts with no results? 💰
Let's ditch the quick fixes and focus on long-term strategies that actually drive engagement and sales.
Let's chat!
#marketingstrategy #socialmediahacks #businessgrowth

Tired of throwing money at boosting posts with no results? 💰
Let's ditch the quick fixes and focus on long-term strategies that actually drive engagement and sales.
Let's chat!
#marketingstrategy #socialmediahacks #businessgrowth

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